Based on Bas Oudt – 3/3 – Poster
Based On Bas Oudt
H 1189 x W 841 mm
3 colour screenprint on 120 grams/m2 Natronkraft paper
20 signed and numbered prints out of 60 prints total
This poster announces the presentation of a book/exhibition about the work of graphic designer Bas Oudt (1956 – 2014) by a group of his former students at the Gerrit Rietveld Academie in Amsterdam. The project was organised around a series of ‘Summerschool’ sessions during which our group would gather and discuss individual progress.
In addition to my 16 page contribution to the publication, I wanted to play around with a handful of vintage commercial mascottes like the ones below, that Bas Oudt and me both share a love for.
From left to right: Flipje van Tiel, a guy made out berries created to promote the De Betuwe jamfactory; Bic Boy by Raymond Savignac for the world renowned manufacturer of ballpoints and other utensils; Gitanes (gypsy) cigarettes, original design by Max Ponty.
Close to Oudt’s allotment garden in the southwest of Amsterdam, this wonderful old traffic sign (Exit – Watch pedestrians!) is still in use. School’s Oudt!
And what’s up with those kiwis?
Bas Oudt was nearly blind at the final stage of his life, and used a white stick to move around the city. With Bas’ approval, we chose the Kiwi bird as a visual metaphor for the way he was rummaging about…